For a brief period, e-commerce seemed immune to the disruption of generative AI search. In late 2024, data showed that Google AI Overviews appeared on barely 2% of transactional queries, leading many retailers to believe that traditional product page SEO was safe. That protective narrative has collapsed. By early 2026, the landscape of e-commerce search […]
For the last two decades, SEO was a zero-sum game played on a single board: Google. Today, the board has expanded. While Google integrates AI Overviews into its traditional search results, a new breed of standalone answer engines has emerged, fundamentally changing how users discover information. Leading this charge is Perplexity AI. Unlike traditional search […]
